51
wella repair shampoo
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Market size
Good€566K€566K/yr · 743K searches
Avg price
Good€13.53avg listing price — sweet spot $15–$100
Price range
Good€2.96–€30.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,839.63avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-9.3%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand