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wella illumina
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great7.9%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,669avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Okay+2.8%90-day search growth — must beat 0% to launch
Avg price
Okay€9.26avg listing price — sweet spot $15–$100
Competition
Bad71%top-5 click share — a locked-up shelf
Price range
Bad€6.96–€16.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad€62K€62K/yr · 85K searches
Brand share
Bad100%top-5 brand share — brand-locked demand