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wella haaröl
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible12.0%search→purchase rate — share of searches ending in a sale
Avg price
Good€13.21avg listing price — sweet spot $15–$100
Price range
Good€6.57–€24.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay€258K€258K/yr · 163K searches
Review moat
Bad4,493.46avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad74%top-5 click share — a locked-up shelf
Growth
Bad-7.0%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand