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wella haarfarbe
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great11.7%search→purchase rate — share of searches ending in a sale
Market size
Good€359K€359K/yr · 419K searches
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Growth
Okay+1.6%90-day search growth — must beat 0% to launch
Review moat
Bad6,058.31avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad€7.32avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad€2.52–€12.41cheapest to priciest tracked listing — scored on the share inside $15–$100