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wella fusion conditioner
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible13.4%search→purchase rate — share of searches ending in a sale
Avg price
Great€21.05avg listing price — sweet spot $15–$100
Price range
Great€8.23–€55.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good€546K€546K/yr · 194K searches
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Growth
Bad-1.0%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad5,351.24avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand