35
volumen haargummi
Skip itSoft demand (-61.6% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Okay1,570.97avg incumbent reviews — the moat a new listing must climb
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Avg price
Bad€8.06avg listing price — sweet spot $15–$100
Brand share
Bad93%top-5 brand share — brand-locked demand
Price range
Bad€3.32–€16.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad€15K€15K/yr · 77K searches
Growth
Bad-61.6%90-day search growth — must beat 0% to launch