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vanilla body oil
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay€5.58–€21.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Growth
Okay+4.3%90-day search growth — must beat 0% to launch
Avg price
Okay€9.65avg listing price — sweet spot $15–$100
Market size
Okay€118K€118K/yr · 302K searches
Review moat
Bad6,174.56avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand