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tom ford oud wood
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great€70.27avg listing price — sweet spot $15–$100
Returns
Great1.5%return rate — above 5% kills the launch gate
Review moat
Good819avg incumbent reviews — the moat a new listing must climb
Price range
Okay€15.44–€210.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Market size
Bad€75K€75K/yr · 40K searches
Growth
Bad-25.3%90-day search growth — must beat 0% to launch
Competition
Bad88%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price