50
tom ford lost cherry
Worth a lookShows low returns (0.6%), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Incredible€44.80avg listing price — sweet spot $15–$100
Review moat
Great188.92avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Market size
Good€382K€382K/yr · 394K searches
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Price range
Okay€9.93–€351.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-10.4%90-day search growth — must beat 0% to launch
Brand share
Bad99%top-5 brand share — brand-locked demand