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the ordinary caffeine solution
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible22.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,043.75avg incumbent reviews — the moat a new listing must climb
Price range
Okay€7.62–€21.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay€11.23avg listing price — sweet spot $15–$100
Growth
Okay+2.0%90-day search growth — must beat 0% to launch
Market size
Bad€97K€97K/yr · 39K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand