38
the body shop adventskalender
Skip itSoft demand (-68.9% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 6% kills the launch gate
Review moat
Great386.17avg incumbent reviews — the moat a new listing must climb
Avg price
Great€95.07avg listing price — sweet spot $15–$100
Market size
Good€462K€462K/yr · 684K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay€38.02–€166.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad76%top-5 click share — a locked-up shelf
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-68.9%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand