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48

teebaumöl shampoo

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Soft demand (-9.7% this quarter) — this niche doesn't clear our bar today.

Market size 27Growth 20Conversion 84Competition 41Returns 99Price range 75Avg price 84Brand share 24Review moat 25Quality gap 53

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great9.3%

search→purchase rate — share of searches ending in a sale

Avg price

Great€18.46

avg listing price — sweet spot $15–$100

Price range

Great€2.74–€51.61

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Market size

Okay€114K

€114K/yr · 66K searches

Review moat

Bad4,672.45

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad90%

top-5 brand share — brand-locked demand

Growth

Bad-9.7%

90-day search growth — must beat 0% to launch

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