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tattoo butter
Skip itSoft demand (-15.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Avg price
Good€14.60avg listing price — sweet spot $15–$100
Price range
Good€5.90–€28.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,865.78avg incumbent reviews — the moat a new listing must climb
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Market size
Okay€109K€109K/yr · 90K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-15.7%90-day search growth — must beat 0% to launch