55
stencil stuff
Worth a lookShows low returns (0.4%), but a small market ($98K/yr) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great11.8%search→purchase rate — share of searches ending in a sale
Review moat
Good598.38avg incumbent reviews — the moat a new listing must climb
Brand share
Good66%top-5 brand share — brands hold most of the demand
Price range
Good€5.24–€26.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay€11.44avg listing price — sweet spot $15–$100
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Growth
Okay+13.8%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad€98K€98K/yr · 73K searches
Signals No Dominant Brand