45
squalan
Skip itSoft demand (-29.9% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great9.7%search→purchase rate — share of searches ending in a sale
Avg price
Great€14.94avg listing price — sweet spot $15–$100
Review moat
Good685.4avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good€7.28–€23.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Market size
Okay€123K€123K/yr · 85K searches
Competition
Bad82%top-5 click share — a locked-up shelf
Growth
Bad-29.9%90-day search growth — must beat 0% to launch