49
spirit
Skip itSoft demand (-18.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Price range
Great€2.97–€108.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great36%top-5 click share — an open shelf
Review moat
Good816.15avg incumbent reviews — the moat a new listing must climb
Avg price
Good€13.76avg listing price — sweet spot $15–$100
Brand share
Good72%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad€87K€87K/yr · 361K searches
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-18.8%90-day search growth — must beat 0% to launch