41
sophie rosenburg wimpernserum
Skip itSoft demand (-29.2% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Avg price
Incredible€27.53avg listing price — sweet spot $15–$100
Price range
Great€13.25–€49.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Review moat
Bad4,243.33avg incumbent reviews — the moat a new listing must climb
Competition
Bad76%top-5 click share — a locked-up shelf
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Market size
Bad€52K€52K/yr · 160K searches
Growth
Bad-29.2%90-day search growth — must beat 0% to launch