57
skincare set
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Brand share
Incredible35%top-5 brand share — no brand owns this niche
Competition
Great25%top-5 click share — an open shelf
Price range
Great€6.19–€79.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great€18.50avg listing price — sweet spot $15–$100
Review moat
Good960.99avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay€113K€113K/yr · 468K searches
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-26.1%90-day search growth — must beat 0% to launch