39
silk scrunchie
Skip itPrices mostly outside the sweet spot ($4.20–$16.44) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay€105K€105K/yr · 295K searches
Avg price
Bad€8.18avg listing price — sweet spot $15–$100
Growth
Bad-8.9%90-day search growth — must beat 0% to launch
Review moat
Bad11,499.62avg incumbent reviews — the moat a new listing must climb
Price range
Bad€4.20–€16.44cheapest to priciest tracked listing — scored on the share inside $15–$100