38
silicone body scrubber
Skip itSoft demand (-30.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Price range
Okay€5.34–€19.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad71%top-5 click share — a locked-up shelf
Review moat
Bad6,046.25avg incumbent reviews — the moat a new listing must climb
Avg price
Bad€8.33avg listing price — sweet spot $15–$100
Market size
Bad€58K€58K/yr · 130K searches
Growth
Bad-30.8%90-day search growth — must beat 0% to launch