53
sheabutter
Worth a lookShows low returns (0.6%), but soft demand (-13.5% this quarter) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Market size
Good€576K€576K/yr · 544K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good€12.30avg listing price — sweet spot $15–$100
Price range
Good€7.50–€22.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Review moat
Okay2,840.75avg incumbent reviews — the moat a new listing must climb
Growth
Bad-13.5%90-day search growth — must beat 0% to launch