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shampoo trockene kopfhaut
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Conversion
Incredible12.2%search→purchase rate — share of searches ending in a sale
Review moat
Great465.51avg incumbent reviews — the moat a new listing must climb
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Price range
Good€1.80–€38.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good€410K€410K/yr · 342K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay€9.80avg listing price — sweet spot $15–$100
Growth
Bad-9.2%90-day search growth — must beat 0% to launch
Brand share
Bad99%top-5 brand share — brand-locked demand