50
shampoo fettiges haar
Worth a lookShows low returns (0.1%), but soft demand (-19.4% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great9.8%search→purchase rate — share of searches ending in a sale
Competition
Great37%top-5 click share — an open shelf
Review moat
Good1,220.29avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Market size
Okay€151K€151K/yr · 276K searches
Price range
Okay€2.37–€19.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad€5.62avg listing price — sweet spot $15–$100
Growth
Bad-19.4%90-day search growth — must beat 0% to launch