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shampoo empfindliche kopfhaut
Skip itA small market ($43K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Review moat
Good910.22avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Avg price
Bad€8.61avg listing price — sweet spot $15–$100
Growth
Bad-10.4%90-day search growth — must beat 0% to launch
Price range
Bad€3.07–€17.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad€43K€43K/yr · 66K searches