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shampoo coloriertes haar
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Competition
Great38%top-5 click share — an open shelf
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Avg price
Good€13.50avg listing price — sweet spot $15–$100
Price range
Good€2.08–€30.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,491.4avg incumbent reviews — the moat a new listing must climb
Growth
Okay+5.8%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay€141K€141K/yr · 143K searches
Brand share
Bad96%top-5 brand share — brand-locked demand