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sergej soap

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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 19Growth 18Conversion 41Competition 60Returns 98Price range 84Avg price 95Brand share 0Review moat 72Quality gap 82

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Avg price

Incredible€28.34

avg listing price — sweet spot $15–$100

Price range

Great€8.07–€57.56

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Review moat

Good627.89

avg incumbent reviews — the moat a new listing must climb

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay3.3%

search→purchase rate — share of searches ending in a sale

Market size

Bad€78K

€78K/yr · 84K searches

Growth

Bad-13.1%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

Reviews