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seb man
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great389.33avg incumbent reviews — the moat a new listing must climb
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Avg price
Good€14.51avg listing price — sweet spot $15–$100
Price range
Okay€4.62–€23.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Bad72%top-5 click share — a locked-up shelf
Growth
Bad-13.8%90-day search growth — must beat 0% to launch
Market size
Bad€27K€27K/yr · 24K searches
Brand share
Bad100%top-5 brand share — brand-locked demand