39
scrunchies
Skip itPrices mostly outside the sweet spot ($4.05–$13.51) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Growth
Okay+2.6%90-day search growth — must beat 0% to launch
Review moat
Bad11,791.87avg incumbent reviews — the moat a new listing must climb
Avg price
Bad€6.91avg listing price — sweet spot $15–$100
Market size
Bad€68K€68K/yr · 386K searches
Price range
Bad€4.05–€13.51cheapest to priciest tracked listing — scored on the share inside $15–$100