39
schwarzer lippenstift
Skip itSoft demand (-58.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Conversion
Great9.8%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Okay2,692.41avg incumbent reviews — the moat a new listing must climb
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Competition
Bad72%top-5 click share — a locked-up shelf
Avg price
Bad€6.39avg listing price — sweet spot $15–$100
Market size
Bad€66K€66K/yr · 105K searches
Growth
Bad-58.3%90-day search growth — must beat 0% to launch
Price range
Bad€3.95–€11.92cheapest to priciest tracked listing — scored on the share inside $15–$100