51
schminke
Worth a lookShows low returns (0.4%), but weak search conversion (1.0%) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Great€19.29avg listing price — sweet spot $15–$100
Competition
Great35%top-5 click share — an open shelf
Price range
Great€7.70–€39.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good61%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,722.4avg incumbent reviews — the moat a new listing must climb
Market size
Bad€56K€56K/yr · 303K searches
Growth
Bad-22.0%90-day search growth — must beat 0% to launch
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand