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sandelholz
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible12.4%search→purchase rate — share of searches ending in a sale
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,244.85avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+5.7%90-day search growth — must beat 0% to launch
Price range
Bad€1.98–€19.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad€88K€88K/yr · 109K searches
Avg price
Bad€6.45avg listing price — sweet spot $15–$100
Brand share
Bad96%top-5 brand share — brand-locked demand