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salicylsäure shampoo
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible20.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Great€15.29avg listing price — sweet spot $15–$100
Price range
Good€8.50–€32.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay€205K€205K/yr · 67K searches
Review moat
Okay3,398.5avg incumbent reviews — the moat a new listing must climb
Growth
Bad-8.7%90-day search growth — must beat 0% to launch
Competition
Bad93%top-5 click share — a locked-up shelf
Brand share
Bad98%top-5 brand share — brand-locked demand