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rose of bulgaria
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great8.0%search→purchase rate — share of searches ending in a sale
Review moat
Good689.48avg incumbent reviews — the moat a new listing must climb
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay€10.64avg listing price — sweet spot $15–$100
Price range
Okay€2.60–€20.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-7.0%90-day search growth — must beat 0% to launch
Market size
Bad€45K€45K/yr · 53K searches
Brand share
Bad97%top-5 brand share — brand-locked demand