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54

retinol body lotion

Worth a look

Shows low returns (0.2%), but a small market ($50K/yr) keeps it on the watch list.

Market size 12Growth 76Conversion 56Competition 38Returns 99Price range 64Avg price 80Brand share 47Review moat 25Quality gap 60

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Avg price

Great€16.94

avg listing price — sweet spot $15–$100

Growth

Great+61.9%

90-day search growth — must beat 0% to launch

Price range

Good€4.66–€33.12

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Good4.8%

search→purchase rate — share of searches ending in a sale

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad4,154.95

avg incumbent reviews — the moat a new listing must climb

Market size

Bad€50K

€50K/yr · 61K searches

Reviews