38
primer
Skip itPrices mostly outside the sweet spot ($2.69–$11.47) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay€257K€257K/yr · 559K searches
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Avg price
Bad€7.47avg listing price — sweet spot $15–$100
Review moat
Bad13,276.93avg incumbent reviews — the moat a new listing must climb
Growth
Bad-27.9%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand
Price range
Bad€2.69–€11.47cheapest to priciest tracked listing — scored on the share inside $15–$100