53
pinselset makeup
Worth a lookShows low returns (0.8%), but soft demand (-34.0% this quarter) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Brand share
Good63%top-5 brand share — brands hold most of the demand
Market size
Good€692K€692K/yr · 1.6M searches
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Avg price
Good€13.33avg listing price — sweet spot $15–$100
Price range
Good€3.26–€30.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Review moat
Bad8,506.91avg incumbent reviews — the moat a new listing must climb
Growth
Bad-34.0%90-day search growth — must beat 0% to launch
Signals No Dominant Brand