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Skip itSoft demand (-80.7% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Competition
Great37%top-5 click share — an open shelf
Avg price
Good€14.50avg listing price — sweet spot $15–$100
Brand share
Good63%top-5 brand share — brands hold most of the demand
Price range
Good€7.28–€24.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,041.47avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Market size
Bad€68K€68K/yr · 176K searches
Returns
Bad10.7%return rate — above 5% kills the launch gate
Growth
Bad-80.7%90-day search growth — must beat 0% to launch