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parfümöl
Worth a lookShows low returns (0.6%), but soft demand (-19.0% this quarter) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Great€20.95avg listing price — sweet spot $15–$100
Price range
Great€4.68–€67.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good876.11avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Market size
Okay€235K€235K/yr · 312K searches
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Brand share
Bad91%top-5 brand share — brand-locked demand
Growth
Bad-19.0%90-day search growth — must beat 0% to launch