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parfüm herren
Launch itA $4.4M/yr market growing +8.6% this quarter with returns at 1.5% — clears our launch bar.
Market size
Incredible€4.4M€4.4M/yr · 10.5M searches
Competition
Incredible12%top-5 click share — an open shelf
Avg price
Incredible€28.14avg listing price — sweet spot $15–$100
Returns
Great1.5%return rate — above 5% kills the launch gate
Price range
Good€4.89–€130.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+8.6%90-day search growth — must beat 0% to launch
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Review moat
Bad8,540.67avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale