54
paraffin
Worth a lookShows low returns (0.6%), but soft demand (-57.2% this quarter) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Incredible€26.56avg listing price — sweet spot $15–$100
Price range
Great€8.39–€72.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great57%top-5 brand share — no brand owns this niche
Review moat
Good522.46avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Bad€41K€41K/yr · 25K searches
Growth
Bad-57.2%90-day search growth — must beat 0% to launch
Signals No Dominant Brand