43
overnight blowout
Skip itSoft demand (-26.4% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Price range
Good€5.27–€37.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,080.93avg incumbent reviews — the moat a new listing must climb
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Brand share
Good72%top-5 brand share — brands hold most of the demand
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Returns
Okay4.2%return rate — above 5% kills the launch gate
Avg price
Okay€9.49avg listing price — sweet spot $15–$100
Market size
Bad€53K€53K/yr · 163K searches
Growth
Bad-26.4%90-day search growth — must beat 0% to launch
Signals Quality Gap