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old spice duschgel
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great9.7%search→purchase rate — share of searches ending in a sale
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,702.97avg incumbent reviews — the moat a new listing must climb
Growth
Okay+15.4%90-day search growth — must beat 0% to launch
Market size
Okay€199K€199K/yr · 387K searches
Price range
Okay€1.48–€19.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad€5.28avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand