50
olaplex 9
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 93% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Competition
Great38%top-5 click share — an open shelf
Avg price
Good€14.27avg listing price — sweet spot $15–$100
Review moat
Good1,128.19avg incumbent reviews — the moat a new listing must climb
Price range
Good€3.92–€30.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+4.9%90-day search growth — must beat 0% to launch
Market size
Bad€85K€85K/yr · 126K searches
Brand share
Bad93%top-5 brand share — brand-locked demand