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Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Review moat
Good1,228.42avg incumbent reviews — the moat a new listing must climb
Market size
Good€321K€321K/yr · 841K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-1.9%90-day search growth — must beat 0% to launch
Price range
Bad€1.13–€19.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad€6.30avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand