50
nail charms
Worth a lookShows low returns (0.3%), but prices mostly outside the sweet spot ($3.09–$12.41) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Brand share
Great47%top-5 brand share — no brand owns this niche
Competition
Great35%top-5 click share — an open shelf
Review moat
Good928.58avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Bad€89K€89K/yr · 906K searches
Growth
Bad-5.0%90-day search growth — must beat 0% to launch
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Avg price
Bad€5.89avg listing price — sweet spot $15–$100
Price range
Bad€3.09–€12.41cheapest to priciest tracked listing — scored on the share inside $15–$100