63
nagelschere
Worth a lookShows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 6% kills the launch gate
Conversion
Great10.1%search→purchase rate — share of searches ending in a sale
Market size
Great€1.1M€1.1M/yr · 904K searches
Brand share
Good62%top-5 brand share — brands hold most of the demand
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good€3.62–€26.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay€11.79avg listing price — sweet spot $15–$100
Review moat
Okay2,882.64avg incumbent reviews — the moat a new listing must climb
Growth
Bad-2.9%90-day search growth — must beat 0% to launch