59
nagellack
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Competition
Great28%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Growth
Good+56.1%90-day search growth — must beat 0% to launch
Market size
Good€335K€335K/yr · 2.4M searches
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Price range
Okay€0.94–€21.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Review moat
Bad4,843.1avg incumbent reviews — the moat a new listing must climb
Avg price
Bad€7.11avg listing price — sweet spot $15–$100