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nagellack rot
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Competition
Great30%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Growth
Okay+16.5%90-day search growth — must beat 0% to launch
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Avg price
Bad€8.58avg listing price — sweet spot $15–$100
Review moat
Bad7,959.04avg incumbent reviews — the moat a new listing must climb
Price range
Bad€1.48–€17.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad€56K€56K/yr · 230K searches
Brand share
Bad100%top-5 brand share — brand-locked demand