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nagelhärter
Skip itSoft demand (-17.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Market size
Okay€144K€144K/yr · 290K searches
Price range
Okay€2.50–€19.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad4,467.09avg incumbent reviews — the moat a new listing must climb
Avg price
Okay€8.94avg listing price — sweet spot $15–$100
Growth
Bad-17.4%90-day search growth — must beat 0% to launch