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nagelfolie
Worth a lookShows beatable incumbent ratings (3.9★), but soft demand (-31.6% this quarter) keeps it on the watch list.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Returns
Incredible0.9%return rate — above 6% kills the launch gate
Competition
Great21%top-5 click share — an open shelf
Review moat
Great417.59avg incumbent reviews — the moat a new listing must climb
Price range
Good€5.50–€33.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good€469K€469K/yr · 2.8M searches
Avg price
Okay€10.48avg listing price — sweet spot $15–$100
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-31.6%90-day search growth — must beat 0% to launch
Brand share
Bad96%top-5 brand share — brand-locked demand